Leadership in Animal Advocacy and Sustainable Food Systems
At the end of August, we hosted our first Plant Futures Mexico event in collaboration with ProVeg. Food systems leaders and animal advocates from across the country came together at Mora Mora in Mexico City, one of the first all-vegan grocery chains in Latin America, to discuss the progress and challenges shaping our current and future food systems.
This gathering marked a meaningful step towards deeper collaboration and the collective responsibility we share for our planet, humans, and for animals. The discussions and workshops emphasized the importance of uniting around common goals and intergenerational collaboration across sectors as we work towards sustainability, justice, and transforming the future of food. This milestone was the first of many upcoming plans we have in Mexico and Latin America.
A Space for Connection and Collaboration
The initial activities focused on networking, allowing attendees to meet and discover common interests. The opportunity to connect with individuals who share a vision for a more sustainable and ethical world emerged as one of the most significant aspects of the occasion.
session 1A More Coordinated Movement
Lourdes Jiménez (TPP) and Sandra S (TSA) discussed the importance of shared goals in animal advocacy, highlighting that while agreement on every detail isn’t necessary, organized collaboration is crucial. They emphasized the need for professionalism in social media, stressing that loving animals is not enough—strategic decisions and responsible actions are required. The session also underscored the importance of questioning who holds power within the movement and managing disagreements privately to avoid internal fractures.
Session 2Strategies and Tactics for Food System Change
In the roundtable on food system transformation, panelists Janette S (EVM), Samantha D (PFM), and Antonio S (CCC) shared successful cases of funding sustainable initiatives. They discussed strategies for using marketing as a key tool to amplify the message and strengthen the movement's image. Additionally, events like the Vegan Business Summit were highlighted not only for providing visibility but also for inspiring volunteers to adopt a plant-based diet, fostering unity, and demonstrating that change is possible with the right resources.
Session 3Passing the Torch
In the "Passing the Torch" session, Samantha Derrick discussed the Plant Futures Initiative, emphasizing its role in training the next generation of leaders in food system transformation. Emmanuel shared his experience with ProVeg, with both speakers stressing the importance of educational and collaborative initiatives to strengthen the movement and expand its reach within society.
Session 4Funding Landscape
Panelists explored various sources and methods for funding projects in animal advocacy and food system transformation. Lourdes J (TPP) pointed out that although funding is available, it is often underutilized due to a lack of commitment, underscoring the importance of activating people and not underestimating the impact of their projects. Mariana A (OWA) discussed the importance of transparency and corporate relationships in driving legislative changes. Emmanuel V (PVI) spoke on the need for adaptable strategies, highlighting the importance of flexibility and progress measurement in an ever-changing environment. Michelle Bruno emphasized the relevance of collecting and utilizing the right data to justify and secure funding.
Closing Reflections
The event concluded with a collective reflection on the day's learnings and the importance of continued collaboration to achieve significant impact. Attendees left Mora Mora with new ideas, connections, and a renewed commitment to the plant-based cause. The day served as a reminder that through collaboration and innovation, it is possible to build a more just and sustainable future for all.
