Flavor Madness is Here 🏀🍽️

Hey Planty People,

The Women’s and Men’s brackets are taking shape, and our chapters wanted in.

So we’re launching Flavor Madness.

This March, Plant Futures chapters across the country are going head to head in a bracket-style cooking tournament, bringing serious game-day flavor to campus 🏀🍽️

We’re excited to partner with Impossible Foods to give our student leaders exclusive access to their Steak Tips so they can create their most crowd-winning dishes yet.

Over 17 chapters will compete throughout the month of March. Paired chapters will go head to head each round, sharing their best game-day recipes and creative content.

Chapters will post their recipes on Instagram, and we’ll repost each matchup on our main channel so the whole community can weigh in.

The chapter that earns the most likes, comments, and overall engagement advances to the next round. Each week the competition gets tighter until one campus takes the Flavor Madness crown.

This is about more than competition. It’s about creativity, community, and showing that plant-rich food belongs at the center of culture, even during the biggest sports moments of the year.

Keep an eye on Plant Futures socials, follow the matchups, and help your favorite chapter make it all the way.

Watch out Chef Curry and Sarah Strong. There’s a new chef rising.

Let’s cook.

Eric and Jeremy